Introducing Project Align!
An Open Source Commons initiative to develop a model for scaling both financial performance and impact, by aligning the interests of founders or leaders, value chains, investors, society, and the planet over time.
Our first public release (v0.2) is a free, practical toolkit of Micro Methods designed to help mission-driven leaders and changemakers overcome tensions, align for growth, and advance entire ecosystems.
This is just the beginning.
We’re sharing these Micro Methods as a work in progress, and we invite you to test, challenge, and improve them alongside us.
Why Align?
Project Align! is built on a simple insight: Aligning interests accelerates outcomes.
The better we align perspectives, the greater the progress we’ll make
Meaningful change always encounters resistance—whether from entrenched beliefs, financial interests, the inertia of the status quo, or the fear of change itself.
Alignment has the power to transform tensions into opportunities and empower leaders to drive lasting, systemic change.
Why now?
In today’s increasingly complex, polarized, and fast-changing world, the need to align has never been greater. As challenges grow more complex, the tools to address them must evolve.
Project Align! delivers innovative methodologies developed from years of experience and newly gained insights, providing practical ways to overcome resistance and unite around shared goals.
Without alignment, leaders often face a choice between achieving impact or delivering financial performance.
We aim to fundamentally shift this dynamic at scale, making alignment a critical leadership capability that eliminates tensions, drives clarity, optimizes resources, and accelerates outcomes toward a brighter future.
Case study
Paebbl raises $25M Series A
Discover how Paebbl used the Project Align! toolkit to advance their mission of sustainably restoring the planet’s carbon balance by 1 billion tons annually by 2050. Using alignment strategies, they successfully brought key ecosystem players, Amazon and Holcim, into their latest investment round.
What’s next?
Project Align! is co-created by innovative investment firm, 2050, and We Are Human, the minds behind billion-player learning platform Kahoot!.
Set up to ensure universal access, collaborative growth, and continuous refinement through collective effort—now, and for future generations.
✅ Phase 1: Complete May 2023 → Aug 2024
Develop prototype methodologies (v0.1) to begin making Alignment a practical and actionable capability, testing and learning with 2050 and We Are Human portfolio and network companies.
✅ Phase 2: Complete Sep 2024 → Jan 2025
First public release of the toolkit (v0.2), seeking testing and feedback from the wider community.
⬆️ Phase 3: Now Jan 2025 → Dec 2025
Continue developing the toolkit through continuous feedback, whilst growing the community.
Build towards a launch of the Align! Foundation, a catalytic alliance tackling systemic challenges and accelerating meaningful change through Alignment.
We are seeking likeminded organisations to become Founding Partners of the Align! Foundation.
⌛ Phase 4: Future Jan 2026
Launch the Align! Foundation.
Contribute to Project Align!
This is an evolving initiative, and we need your help to shape its future.
Test the Micro Methods, tell us what worked, and help us improve. If you have an idea for a new Micro Method, let’s explore it together.
If you or your organisation are interested in contributing financially or through your expertise as we build towards the Align! Foundation, we’d love to hear from you.